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All breakouts
27.0Talking HeadOther hookLifestyle
Hook
Snapchat notifications
@toooturntttina
14.8K followers · usually 1.6K views a post
Views
42.7K
Likes
2.5K
Comments
82
Shares
46
Why it worked
The video taps into a common user frustration with app notification systems, particularly when they are perceived as intrusive or misleading. The creator's relatable annoyance and direct expression of dislike likely resonated with viewers who have experienced similar issues with other platforms.
Summary
The creator expresses frustration with Snapchat, specifically its notification system. She is annoyed that Snapchat sends notifications for "reals" (short videos), which she mistakes for messages or snaps from friends.
Structure
- 1Introduction to using Snapchat as a messenger
- 2Expressing annoyance with Snapchat notifications
- 3Mistaking 'reals' notifications for messages
- 4Stating hatred for the notification system
Product placement
Snapchat: it ACTS as a messaging app for sending messages and "reals" (short videos). Removing it would change the video's topic. Snapchat notifications: they APPEAR as alerts from the app. Removing them would not change the video's topic.
On-screen text
Snapchat notifications
Transcript
So I'm one of those people that use Snapchat as a messenger. Always have, always will. It's not a social media to me. Um, and I'm really ticked off that it keeps giving me notifications for reals. I keep thinking I have a message or a snap from my friends. And it's a fucking real's notification. I hate it.
Original caption
with NO WAY to turn it off #snapchat #notifications #fypシ゚ #annoying #friends
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