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All breakouts
3.8Silent UGCStory Open hookEcommerce
Hook
bro couldn't believe his eyes
@thriftedbyeli
37.5K followers · usually 132.8K views a post
Views
486.6K
Likes
39.9K
Comments
82
Shares
668
Why it worked
The video taps into the relatable excitement of "thrifting" and finding unexpected valuable items, amplified by exaggerated reactions and the "grail" status of the item.
Summary
The video shows a person thrifting and finding a "grail" Carhartt jacket in XL size, which is in unworn condition. The discovery elicits exaggerated reactions from onlookers, highlighting the excitement of finding a valuable item.
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Transcript, structure and on-screen text
5 beats and 19 lines of on-screen text — the parts you need to write your own version.
Original caption
No shot this was in a thrift store 😭✌️ #reselling #thrifting #thriftfinds #vintageclothing #depop
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