working in social for ✈️

@lizziebali

8.9K followers · usually 7.4K views a post

Views

18.9K

Likes

2.0K

Comments

58

Shares

16

SoundTikTok sound · Carmen Habanera, classical opera(1283412)

View velocity

+1.1K views over 20.3d · ~54/day · 8 observations

Promoted product

JetBlue

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2 videos2 creators

Why it worked

The video provides a relatable "day in the life" glimpse into a specific industry (social media for an airline), incorporating personal elements like a step challenge and social outings, which likely resonated with viewers interested in lifestyle content and career insights.

Summary

A social media manager for an airline shares a day in her life, including her work tasks, lunch, and evening plans. The video highlights her routine and social interactions throughout the day.

Structure

1Morning routine and work tasks
2Lunch break and meal prep
3Afternoon work and reporting
4Evening plans with a friend

Original caption

inserting a brand into fandom culture (love island) is an underrated talent and IMO one of the trickiest thing🤏🤏 #diml #socialmediamarketing #nyc #airline

More from @lizziebali

Product placement

JetBlue (ACTS - its social media accounts are operated and content is posted to them, changing what happens in the video).

On-screen text

working in social for ✈️ the 10k Challenge posted content refilled was so best friends touchbase my local caesar dressing don't judge like thanksgiving i swear. touched and finished the reporting the afternoon some social gave feedback i was drenched to go we got espresso okay bye

Transcript

Here's what a normal day working in social for an airline looks like. Started doing the 10k steps a day challenge, so I walked to work. I was posted sweating. Posted some scheduled content right away and then refilled my bevies. And then a big part of my role is reporting and analytics. So took a peek at some recent content. Love Island themed, mint themed. I was so excited to talk to my best friends at work. Tapped on a quick touch base call and then for lunch, I went to my local deli and picked up some Caesar dressing, but I brought my own lunch. Don't judge. It looks like Thanksgiving, I swear. I swear to God, I thought something touched me outside, so moved locations and finished the reporting. For the rest of the afternoon, I just did some social content, gave feedback. Then walked home, I was absolutely drenched, but got changed to go out with my best friend. We got some frozen espresso martinis. Okay, bye.