Why it worked
The video leverages a popular internet meme (the Mandela Effect) regarding the spelling of a well-known brand, which encourages high engagement through comments and shares from people debating the spelling.
Summary
A woman holds up an empty Chick-fil-A bag while looking confused, referencing the Mandela Effect regarding the spelling of the restaurant's name. She stands in a living room while a child walks by in the background.
Structure
- 1Creator holds up a Chick-fil-A bag
- 2Creator looks directly at the camera with a confused expression
- 3Creator shakes the bag slightly
- 4Child walks behind the creator
On-screen text
POV: you still remember chic-fil-a 😭