Not to brag or anything, but these are my natural lashes without any mascara on.

@izzydavey99

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SoundTikTok sound · original sound - izzydavey99

Promoted product

Glow For It Lash Serum

Get longer eyelashes and thicker eyebrows with our vegan and cruelty-free lash and brow growth serums. Made using natural ingredients and takes only 5 seconds a day to apply. Shop our selection today.

2 videos

Why it worked

The video effectively uses a 'before and after' format with a personal testimonial to demonstrate the product's efficacy, making it relatable and convincing for viewers interested in lash enhancement.

Summary

The creator showcases the "Glow For It" lash serum, claiming it has significantly improved her natural lashes without mascara. She demonstrates the product and shares before-and-after comparisons to highlight its effectiveness.

Structure

1Introduction of natural lashes
2Introduction of lash serum
3Explanation of product usage
4Before and after lash comparison

Original caption

Lash serum works, use it in the morning and at night and you will see the BIGGEST difference in your lashes!! I was a sceptic too… oh how wrong I was. #lashes #lashlift #lashserum #serum #ad

More from @izzydavey99

Product placement

Glow For It Lash Serum: It acts as a lash serum that is used daily to promote lash growth and length. It is shown and spoken about in the video. Removing it would change the video's topic.

On-screen text

Commission paid

Transcript

Not to brag or anything, but these are my natural lashes without any mascara on. That's because I used this. This is the Glow For It lash serum. It's a lash serum. Use it every single day and night and your lashes will look like this without mascara. I had no lashes by the way. This is just a PSA. Um, this is what my lashes looked like last year. And this is what they look like now. It works.