Why it worked
The video taps into the relatable experience of unexpected freebies and the novelty of a specific product (NeeDohs) being distributed in a retail setting, creating a sense of surprise and shareability.
Product placement
Target (store) - appears, removing it would not change what happens in the video. NeeDoh Official (brand) - appears, removing it would not change what happens in the video. Cloud Pleaser NeeDoh (product) - acts, it is handed out and received, removing it would change what happens in the video.