It's CRAZY what comes off of these barbells after a photo shoot.

@constantlyvariedgear

72.5K followers · usually 1.9K views a post

Views

72.0K

Likes

98

Comments

12

Shares

5

SoundTikTok sound · Lollipop - Remix

Promoted product

CVG

Shop Constantly Varied Gear for bold workout clothes and gym leggings for women. Discover squat proof leggings with pockets, sports bras, workout shorts, workout shirts, and activewear designed for lifting, running, yoga, and everyday wear. CVG is performance gear that stands out and supports every workout.

2 videos

Why it worked

The video uses a common, relatable experience (cleaning equipment after use) as a hook, then transitions into a clear promotion for a sale with specific, enticing details.

Summary

The creator wipes down barbells after a photoshoot and then reveals a sign announcing CVG's birthday sale with deals starting at $25, new arrivals, and free gifts.

Structure

1Cleaning barbells after a photoshoot
2Revealing a sign about CVG's birthday sale
3Announcing sale details: date, starting price, new arrivals, free gifts

Product placement

CVG (Constantly Varied Gear) ACTS - it is the brand being promoted, with a sale announced. Removing it would change the video's purpose. CVG ACTS - it is the brand of activewear the creator is wearing. Removing it would change the creator's appearance. CVG ACTS - it is the brand whose birthday sale is being advertised. Removing it would change the video's purpose.

Original caption

You won't believe your eyes... 🤯 CVG's 13th Birthday Sale is officially LIVE! Shop new arrivals, free gifts, and our biggest discounts of the year. #cvg #sales #birthday #fitnessfun

More from @constantlyvariedgear

Call to action

Shop new arrivals, free gifts, and our biggest discounts of the year.

On-screen text

It's CRAZY what comes off of these barbells after a photo shoot.

Transcript

It's CRAZY what comes off of these barbells after a photo shoot. CVG's Birthday Celebration is JULY 15th! Huge deals starting at $25, brand-new arrivals, and FREE gifts.