Why it worked
The video taps into a relatable and common experience for many women, addressing body image concerns and hormonal fluctuations in a way that promotes self-acceptance and body positivity, which resonates widely on social media.
Summary
The video shows a woman's body comparison between two days before her period and two days after. She displays a noticeable difference in bloating and water retention before her period, which subsides afterward. The creator encourages viewers to be kind to their bodies during these natural fluctuations.
Structure
- 1Bloated appearance 2 days before period
- 2Transition to 2 days after period
- 3Reduced bloating and water retention
- 4Message of body positivity
Product placement
Gymshark: APPEARS - a logo on the creator's sports bra and shorts. Removing it would not change what happens in the video.
The Night Club: APPEARS - the creator's bio link leads to an event page for "The Night Club: UK Road Trip". Removing it would not change what happens in the video.
On-screen text
2 days before my period
(~1.5kg)
2 days after my period
(~1.5kg)
...be kind to your body it's
just doing its thing