Why it worked
The video leverages a common consumer decision point (color choice) and presents it in an aesthetically pleasing way with matching accessories, creating a sense of desire and engagement through a simple, relatable question.
Summary
The video presents two color options for what appear to be new iPhone models, pink and blue, along with matching accessories like cases and AirPods. It poses a question to the viewer about which option they prefer, implying a choice between the two aesthetic styles.
Structure
- 1Introduction of two iPhone color options
- 2Presentation of pink iPhone with accessories
- 3Question posed: 'YES?'
- 4Presentation of blue iPhone with accessories
- 5Question posed: 'OR YES?'
Product placement
Apple iPhones (appears, removing it would change what happens in the video) - these are shown in two colors, pink and blue, with accessories. Apple (appears, removing it would change what happens in the video) - the Apple logo is visible on the back of the pink iPhone. ORNARTO (appears, removing it would change what happens in the video) - the brand name is visible on the phone cases and AirPod cases. ORNARTO.COM (appears, removing it would change what happens in the video) - the website is visible on the bio link.
On-screen text
You got two choices.
YES?
OR YES?