@Pinkiimoons

The video likely worked due to its visually appealing and satisfying ASMR-like process of creating a custom phone case. The pastel colors, glitter, and intricate details appeal to a specific aesthetic, and the step-by-step creation process is engaging for viewers interested in DIY crafts and phone customization.

The video shows a person decorating a clear phone case with various colorful embellishments and what appears to be resin or a similar molding material. The process involves carefully applying and shaping the material, adding small decorative elements like stars and butterflies, and then sealing the design.