Overshot — find the TikToks breaking out, and what they're selling

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FIVE HUNDRED,

@wealth.mindset2024

106.7K followers · usually 25.6K views a post

Views

146.4K

Likes

3.1K

Comments

258

Why it worked

The video likely resonated due to the relatable theme of financial discrepancies and the dramatic reveal of a significant investment with questionable returns, creating a compelling narrative around trust and business dealings.

Summary

The video features a discussion about business profits and investments, with one person questioning the fairness of the situation and the other expressing doubt about the claimed investment amounts. The conversation revolves around the lack of visible profits and the discrepancy between reported figures and actual financial outcomes.

Structure

1Discussing annual business revenue and profit margins
2Questioning the fairness of not seeing profits
3Explaining escalating business costs
4Debating the existence and visibility of profits
5Revealing significant personal investment in the business
6Expressing disbelief in the claimed investment figures

On-screen text

The Moment When Caleb Realized He Was A Con Man 😳 FIVE HUNDRED, SIX HUNDRED THOUSAND DOLLARS A YEAR FOR THE BUSINESS THAT WE HAD WITH THE SMOKE AND EVERYTHING. A DIME? I DIDN'T SEE A DIME. HOW'S THAT FAIR? IT'S. IT'S VERY. WERE YOU TAKING DISTRIBUTIONS? WAS HE TAKING DISTRIBUTIONS? NO, UH, RICKY SAID HE WOULD REINVEST IT, BUT I BELIEVE THE PROFIT WAS. THE PROFIT MARGIN WAS PRETTY SLIM. IT WAS, IT WAS, HOW MUCH PROFITS WERE THERE? THERE WASN'T TOO MANY WE KEPT ESCALATING WITH THE BUSINESS. SO THIS. OKAY, NOT TOO MANY PROFITS, HOW MANY WERE THERE? OKAY, SO SOUNDS LIKE THERE WERE SOME PROFITS. IT WASN'T. NO, MANY, MEANING THERE WERE SO ARE THERE NONE? OKAY, SO THERE WERE BUT THEN IT WASN'T AT THE SAME TIME BECAUSE IT KEPT ESCALATING WITH THE BUSINESS. SO IF YOU INVESTED $50,000 INTO A BUS. YEAH. YOU KNOW, NOW I WANNA TRY TO GET THAT MONEY BACK. SO WHEN WE START TO GET THAT MONEY BACK, TO TRY TO, UH, UH, RECUPICATE THAT. THAT. THAT TYPE OF PROFIT ON HOW'S YOUR PERSPECTIVE HERE, BUDDY? THIS SEEMS LIKE. WHAT THE. PART OF THE BUSINESS? I'M HUNDREDS OF THOUSANDS INTO THIS. HUNDREDS OF THOUSANDS? UH HUH. WHAT HAVE YOU SPENT? HUNDREDS OF THOUSANDS? I DON'T REALLY SEE THE NUMBERS THERE, BUT I'LL JUST TAKE FOR IT, BUT I HAVEN'T SEEN THOSE NUMBERS. WAIT, SO YOU ACTUALLY DON'T EVEN BELIEVE HE HAS INVESTED HUNDREDS? I HONESTLY, I DON'T. I DON'T KNOW HOW. MATERIAL TO BE ABLE IS THERE PROOF? YES, MOST DEFINITELY. FOR SURE. ON PAPER. ON PAPER. AS EVIDENCE. BUT HE HASN'T SEEN IT. HE'S SEEN IT. HE HAS IT. HE'S EVEN SEEN IT IN NUMBERS. WHICH ONE? OKAY, YOU HAVE THE FINANCIAL REPORTS FOR EVERYTHING THAT WE HAVE.