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Hook

so I just moved into my first apartment ever

@saraxjoy

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SoundTikTok sound · original sound - saraxjoy

Promoted product

PUR Plus 30 cup dispenser

Enjoy better tasting water with the PUR PLUS 30-Cup Water Filter Dispenser, reduces 25+ chemical & physical substances and reduces lead

2 videos2 creators

Why it worked

The video effectively integrates a product into a relatable "new apartment" narrative, showcasing its practical benefits for daily hydration in a subtle, native advertising style that feels authentic to the creator's lifestyle.

Summary

The creator shares that her new apartment was missing a water filter and that she recently added the PUR Plus 30 Cup Dispenser. She highlights how it helps her stay hydrated throughout the day and that it's been a perfect addition to her morning routine.

Structure

1Moving into a new apartment
2Identifying a missing item (water filter)
3Introducing the PUR Plus 30 Cup Dispenser
4

Original caption

#ad 💧 My apartment was missing this one thing! The PUR Plus 30 Cup Dispenser reduces lead, microplastics and now Total PFAS* for cleaner water, fresher taste! Go shop @pur.water #cleanerwaterfreshertaste #PURWaterPartner #collegeessentials *Total PFAS as certified by IAPMO R&T to NSF/ANSI 53 standard.

More from @saraxjoy

Product placement

PUR Plus 30 cup dispenser: ACTS - it is used to dispense filtered water, and the creator states it reduces lead, microplastics, and PFAS. Removing it would change the video's focus on hydration and the product's benefits. #ad: merely APPEARS - it's a disclosure tag, removing it would not change the video's content.

Call to action

Go shop @pur.water

On-screen text

#ad so I just moved into my first apartment ever my apart #ad my apartment was missing this ONE thing #ad and creating my perfect morning routine has #ad honestly been one of my favorite parts #ad honestly been one of my favorite parts #ad one thing my kitchen was missing though is a water filter #ad but I recently added the PUR Plus 30 cup dispenser #ad now I start every morning with a nice fresh glass of water #ad now I start every morning with a nice fresh glass of water #ad I use it all throughout the day #ad and it really helps me #ad just having it right out on my counter to remind me #ad it's just been so perfect #ad definitely a simple apartment #ad or dorm essential that I didn't know I needed love you guys #ad or dorm essential that I didn't know I needed love you guys #ad

Transcript

so I just moved into my first apartment ever my apartment was missing this ONE thing and creating my perfect morning routine has honestly been one of my favorite parts honestly been one of my favorite parts one thing my kitchen was missing though is a water filter but I recently added the PUR Plus 30 cup dispenser now I start every morning with a nice fresh glass of water now I start every morning with a nice fresh glass of water I use it all throughout the day and it really helps me just having it right out on my counter to remind me it's just been so perfect definitely a simple apartment or dorm essential that I didn't know I needed love you guys or dorm essential that I didn't know I needed love you guys

Everything we did in Anaheim that wasn't Disneyland... and it completely exceede