#MMS_Partner

@maxandsnax

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SoundTikTok sound · original sound - maxandsnax

Promoted product

M&M'S POP'd Caramel

2 videos2 creators

Why it worked

The video effectively showcases a new and appealing snack product with a focus on its unique texture and flavor, using a soft-sell approach that feels authentic to the creator's enjoyment.

Summary

The creator introduces and samples M&M's Pop'd Caramel, highlighting their crunchy texture and chocolate caramel flavor. They express strong approval and encourage viewers to try them.

Structure

1Introduction of M&M's Pop'd Caramel
2Pouring and showing the candy
3Eating and describing the texture and flavor
4Expressing enjoyment and recommending the product
5

Original caption

#ad there is no wrong way of eating these @M&M'S US #mmspartner #sponsoredbymarswrigley #MMS_Partner #SponsoredByMarsWrigley

More from @maxandsnax

Product placement

M&M's Pop'd Caramel M&M's: ACTS - the product is shown, poured, eaten, and described. Removing it would change the video. M&M's US: APPEARS - the brand is tagged in the caption. Removing it would not change the video. Mars Wrigley: APPEARS - the brand is tagged in the caption. Removing it would not change the video.

Call to action

go pick this up.

On-screen text

#MMS_Partner

Transcript

If you're like me and you like M&M's, you're gonna want to try these. Freeze-dried caramel M&M's. I mean, just take a look at that. And you can't beat that crunch. Mmm. And the texture is just unbeatable. Mmm. So these are M&M's Pop'd then you can clearly see why. So good. There isn't much more to say other than go pick these up. The perfect chocolate caramel flavor. And that texture is just unbeatable. Mmm.