The video taps into a common desire for connection within a specific niche (programmers) and offers a clear, low-friction call to action to join a community.
Summary
A programmer shares that they have created a community for other programmers looking for friends. They instruct viewers to comment "merge" to receive a link to join.
Structure
1Introduction of the target audience (programmers)
2Statement of need (looking for friends)
3Announcement of a solution (community)
4Call to action (drop "merge")
Call to action
drop "merge" and I'll send you a link.
On-screen text
IF YOU ARE A PROGRAMMER
you are
a programmer
friends
for us.
drop "merge"
Transcript
If you are a programmer, you are a programmer looking for friends. I made a community for us. Drop "merge" and I'll send you a link.