some call them pencil cases,

@whimsie.with.mollie

1.4K followers · usually 796 views a post

Views

59.0K

Likes

1.3K

Comments

13

Shares

161

SoundTikTok sound · original sound - green.scream.memes

View velocity

+2.5K views over 5.3d · ~465/day · 5 observations

Promoted product

UP & UP cases

Why it worked

The video taps into a relatable desire for organization and nostalgia for a popular product, using a 'they're back!' hook to create excitement and urgency. The soft-sell approach, focusing on the product's utility and aesthetic appeal, makes it highly shareable and engaging.

Summary

The video showcases clear zippered cases, referred to as pencil cases or versatile storage solutions. It highlights their return and demonstrates their use for organizing various items, including toys and art supplies, within a shopping context and later in a home setting.

Structure

1Showcasing clear zippered cases in a store aisle.
2Demonstrating the versatility of the cases for storage.
3Showing the cases being used to organize toys and supplies.
4Placing the cases into a Bogg Bag.
5

Original caption

no really… I LOVE these cases!👌🏼 & they are available online too! Link in my bio ✨ #pencilcase #viral #target #backtoschool #organizationhacks

More from @whimsie.with.mollie

Product placement

UP & UP (Target brand) cases: ACTS - they are shown being used to store items, and are presented as a product for sale. Removing them would change what happens in the video. Bogg Bag: APPEARS - it is a bag shown in the video, but it is not the focus and does not perform any function related to the product being promoted. Removing it would not change what happens in the video.