Not enough people talk about how much strategy goes into content creation.

Not enough people talk about how much strategy goes into content creation. Welcome back to Girl in the Grind. How I got here? My name is Zoe and I've been doing UGC for over six months now. I have worked with so many great brands, which I thought I could never do. That's why I started this series of how did I get here. Go ahead and check out my other episodes. Today, we're getting into the strategy behind content creation. We mentioned in the last video about content calendars and this will help you out with your strategy and what works, but how do you find out what works? Number one is analytics. You guys are sleeping on your analytics if you are not looking at them very actively. Analytics are very important to show you what videos are converting followers. And the videos that I see that convert followers the most is when you're actually giving people useful advice or giving people useful information. Once you find out what video is working for your page and that's when you keep on multiplying and rins and repeating it because TikTok knows what works and it pushes out the videos that your viewers like to see. Number two is hooks. I strategically pick a hook for every video. It's probably one of the hardest parts about filming. Here's a list of all sorts of hooks that you can use. Trust me, it'll change your life. Number three is content pillars. If you don't have content pillars, then people are not going to know what to expect from your page. So I like a lot of things, but I had to get it down to at least four. I have lifestyle, I have tips and tricks, coffee videos, and fashion. And then sometimes travel, but that's my fifth spark pillar. This helps Tik Tok's algorithm to place you into these categories. Stay tuned because I post one of these every single week. So follow along, if you want to learn some more, we will all make it with some determination and some As always, I love you guys and I'll see you in next week's videos. Stay tuned.