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99.8Talking HeadCuriosity Gap hookLifestyle
Hook
On my way to get my 3rd coffee of the day because
@alexisglen
64.4K followers · usually 1.3K views a post
Views
125.9K
Likes
14.0K
Comments
32
Shares
2.1K
Why it worked
The video taps into a popular cultural habit (coffee consumption) and provides a seemingly scientific justification for it, leveraging a credible source (American Heart Association) to validate the behavior.
Summary
The creator is on their way to get their third coffee of the day, citing a recent study from the American Heart Association that suggests 3-5 cups of coffee per day is linked to lower cardiovascular disease.
Structure
- 1Creator states they are getting their third coffee.
- 2Creator explains the reason is a study from the American Heart Association.
- 3Creator shares the study's finding about coffee consumption and cardiovascular health.
Product placement
American Heart Association (organization that releases studies)
On-screen text
On my way to get my 3rd coffee of the day because the American Heart Association just released a study that found that 3-5 cups of coffee per day is associated with lower cardiovascular disease <3
Original caption
Major win for the coffee community today!!! #coffeeaddict #coffeetiktok #americanheartassociation
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