The creator uses a relatable and humorous framing ('This is my clubbing:') to present a mundane activity (visiting a cafe) as an exciting social event. This juxtaposition, combined with visually appealing shots of delicious food and drinks, creates an aspirational and engaging post that encourages viewers to visit the cafe.
Summary
This photo post showcases the new cafe location of 'Baked By Bean', highlighting its offerings like coffee, cookies, and pastries. The creator humorously frames visiting the cafe as their form of 'clubbing', emphasizing the enjoyable experience and the appealing products available.
Structure
1Exterior shot of the new cafe with a line of customers
2Close-up of an iced coffee with the cafe's logo
3Interior shot showing coffee-making supplies and equipment
4
Original caption
You’ll find me in the aesthetic coffee shops with my bestie always. Our brand new cafe is officially OPEN in Macclesfield. Open daily from 7am. #bakery #newbakery #coffeedate #coffee #cookies
More from @bakedbybbean
More breakout videos from this creator.
Display of various cookies and baked goods
5Table setting with coffee, pastries, and cookies
6Interior shot of the counter with staff and customers
7Exterior shot of the cafe again
8Close-up of croissants
9Display of brownies and other treats
10Close-up of baked goods with Kinder Bueno
11Close-up of coffee and a slice of cake
12Close-up of a matcha drink
13Close-up of croissants on a display stand
Product placement
BAKED BY BEAN (bakery/cafe) - ACTS: It is the place where the video is filmed, and its products (coffee, cookies, pastries, brownies) are shown and consumed. Removing it would change what happens in the video.
Monin (syrups) - ACTS: Appears on shelves behind the counter, used for making drinks. Removing it would not change what happens in the video.
La Marzocco (espresso machine) - ACTS: Appears behind the counter, a professional espresso machine. Removing it would not change what happens in the video.
Kinder Bueno (chocolate bar) - ACTS: Appears in boxes and as an ingredient in baked goods. Removing it would not change what happens in the video.
On-screen text
This is my clubbing:
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7 videos
