Miso Green Beans

@taylie.kawakami

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Promoted product

Miso Green Beans

Why it worked

The video offers a simple, low-effort recipe with readily available ingredients, appealing to viewers looking for quick and delicious side dishes. The creator's personal endorsement and the promise of a crowd-pleasing dish encourage viewers to try it.

Summary

The creator shares a recipe for Miso Green Beans, highlighting its ease of preparation and popularity at gatherings. The recipe involves steaming green beans and mixing them with a sauce made from mayonnaise, sugar, miso paste, sesame seeds, and shoyu.

Structure

1Introduction to Miso Green Beans and their popularity
2Steaming green beans to retain nutrients
3Preparing the miso sauce with mayonnaise, sugar, miso, sesame seeds, and shoyu
4Marinating the green beans in the sauce
5

Original caption

Aunty Ann’s Miso Green Beans! I can’t overstate how obsessed people are with this. It’s the perfect low effort side / appetizer to bring to any dinner or potluck. The longer they sit, the better they get so it makes a great meal prep as well! I guarantee you have almost all of these ingredients in your fridge already. Miso Green Beans: Ingredients 1 - 1½ lbs. Fresh Green Beans (Cut and Parboiled) ¼ Cup Mayo 2 Tbsp. Sugar 2 Tbsp. Miso Paste 1 - 2 Tbsp. Toasted Sesame Seeds 1 tsp. Shoyu Instructions 1. Parboil the trimmed and cut green beans. Drain as much liquid from the green beans as possible. 2. Mix together the mayo, sugar, miso paste, toasted sesame seeds, and shoyu. 3. Combine the green beans with the sauce and mix well. 4. The flavor is best after letting ingredients soak into the green beans for at least one hour. 5. Serve and enjoy. #EasyRecipe #miso #appetizers #potluck #sidedish

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Product placement

Trader Joe's Trimmed & Cleaned Green Beans: ACTS - used as the base ingredient for the recipe. Removing it would change what happens in the video. Kewpie Mayonnaise: ACTS - used as a key ingredient in the sauce for the green beans. Removing it would change what happens in the video. Miso Paste: ACTS - used as a key ingredient in the sauce for the green beans. Removing it would change what happens in the video. Shoyu: ACTS - used as a key ingredient in the sauce for the green beans. Removing it would change what happens in the video. Toasted Sesame Seeds: ACTS - used as a garnish and ingredient in the sauce for the green beans. Removing it would change what happens in the video.

On-screen text

Miso Green Beans

Transcript

Every time we bring this to a party, everyone wants to know the recipe and we never have leftovers. These are Miso Green Beans. Quick, easy, and delicious. This is actually my aunt's recipe and let me tell you, it is the highest reward, lowest effort recipe ever. Normally, I'd parboil the green beans, but I decided to steam them to retain more of their nutrients. I used to use Kewpie mail, but you can always use the normal stuff. The mayo is mixed with sugar, miso, sesame seeds, and shoyu. You can see and that's it. The longer these marinate, the better they get. They should sit in the fridge for at least an hour before being enjoyed.

Kinilaw! Or what some people like to call “Filipino ceviche” but it’s so much mo