Why it worked
The video taps into a relatable feeling of boredom on campus and offers a practical, albeit unusual, suggestion for how to spend time. The visual of the certificate adds a layer of legitimacy and intrigue.
Product placement
JUST (logo on certificate) - appears, does not act, removing it would not change the video.
Campus Health (text on certificate) - appears, does not act, removing it would not change the video.
Centre for Sexualities, AIDS and Gender (logo and text on certificate) - appears, does not act, removing it would not change the video.
University of Pretoria (logo and text on certificate) - appears, does not act, removing it would not change the video.
HIV test kit (physical object) - appears, does not act, removing it would not change the video.