@purascans — 302x breakout

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SHEIN CLOTHING LAB TESTED 428X OVER US LEGAL LIMIT

@purascans

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Promoted product

Pura Apppurahealthapp.com ↗

Why it worked

The video leverages a shocking lawsuit and alarming health claims about a popular brand (Shein) to capture attention. It then introduces a practical solution (Pura app) that empowers viewers to check their own products, creating a sense of urgency and utility.

Summary

This video reveals that Shein clothing has been found to contain dangerously high levels of lead and phthalates, exceeding legal limits by significant margins. The Pura app is introduced as a tool to scan products for harmful chemicals, highlighting the contrast between fast fashion items and safer alternatives.

Structure

1Introduction of Shein's legal issues and chemical findings
2Explanation of the harmful chemicals (phthalates, lead) and their effects
3Demonstration of how these chemicals are used in clothing production
4Introduction of the Pura app for product scanning
5Comparison with OEKO-TEX certified cotton as a safer alternative

Product placement

SHEIN: ACTS - clothing is manufactured and sold by this brand. Removing it would change the video's topic. Pura App: ACTS - the app is used to scan and analyze products, providing information and a score. Removing it would change the video's topic. OEKO-TEX: APPEARS - a certification label on a cotton shirt. Removing it would not change what happens in the video.

Original caption

🛑Scanned with the Pura App🛑 Independent lab testing found Shein toddler jackets with lead levels 20x the safe limit for kids and phthalates at 428x the regulatory limit — both linked to permanent developmental damage. Cleaner alternatives like Pact and Kotn scanned significantly cleaner. ⚠️