POV: An old enemy returns

@martokyom13

7.3K followers · usually 3.3K views a post

Views

785.5K

Likes

128.7K

Comments

1.5K

Shares

41.6K

SoundTikTok sound · original sound - bren.5550

Promoted product

Publix subs

Welcome to Publix Super Markets. We are the largest and fastest-growing employee-owned supermarket chain in the United States. We are successful because we are committed to making shopping a pleasure at our stores while striving to be the premier quality food retailer in the world. This site provides a wide range of information and special features dedicated to delivering exceptional value to our online community of customers and visitors.

Why it worked

The video uses humor and relatability by framing a common sale as an "old enemy," tapping into the shared experience of retail workers dealing with recurring promotions. The quick, punchy format and clear on-screen text make the sale information easily digestible and shareable.

Summary

A Publix employee humorously reacts to the return of a sale on half subs, which is presented as an "old enemy." The video highlights that all half Publix subs are on sale for $3.99.

Structure

1Employee expresses dread at seeing the sale.
2On-screen text announces the sale on half Publix subs.
3The sale price of $3.99 is revealed.

Original caption

Edit: So it’s actually just 3 subs yall, at the time of the video it was conveyed to me to be all, I apologize for the confusion, please be nice 😭#fyp #viral #work #worklife #publix

More from @martokyom13

Product placement

Publix: A grocery store chain. It ACTS as the setting for the video and the source of the sale. Removing it would change the context of the video. Publix subs: A type of sandwich sold at Publix. It ACTS as the product being advertised. Removing it would change the entire point of the video.