Why it worked
The video leverages the popular trend of 'what's on my nightstand' and 'fidget toys' to create relatable and visually appealing content. The inclusion of a discount code for a specific brand in the creator's bio provides a clear, albeit subtle, call to action and incentivizes engagement.
Summary
The video shows a nightstand filled with various fidget toys, including a rainbow caterpillar, squishy toys, and small cube puzzles. A yellow tumbler and a packaged item are also visible. The on-screen text labels it a "fidget girl nightstand" and the creator's bio includes a discount code for a brand called ANXIRING.