Why it worked
The video taps into the popular 'haul' or 'shopping trip' format, which is highly engaging for viewers interested in self-care and beauty products. The creator's aesthetic and the visually appealing organization of the store contribute to the video's watchability.
Summary
The creator goes on a hygiene shopping trip at Target, showcasing various products like body lotion, body scrub, body wash, bar soap, and oral rinse. The video highlights the process of selecting and adding these self-care items to the shopping cart.
Structure
- 1Entering the store
- 2Shopping for body lotion and scrub
- 3Adding items to the cart
- 4Selecting body wash and soap
- 5Choosing oral rinse
- 6Showing the full cart
Product placement
Target: it is a store where the creator shops for hygiene products. Removing it would change the context of the video. EOS: it is a brand of body lotion. The creator holds it and it is placed in the shopping cart. Removing it would change the video. DAISIE: it is a brand of exfoliating body scrub. The creator holds it and it is placed in the shopping cart. Removing it would change the video. Dove: it is a brand of body wash and bar soap. The creator holds them and they are placed in the shopping cart. Removing it would change the video. Naturium: it is a brand of body wash. The creator holds it and it is placed in the shopping cart. Removing it would change the video. TheraBreath: it is a brand of oral rinse. The creator picks it up from the shelf. Removing it would change the video. Clean Skin Club: it is a brand of face towels. The creator holds them. Removing it would change the video.