Why it worked
The video leverages popular niche fandoms (Watch Dogs, Mr. Robot) and a relatable, self-deprecating meme format to drive engagement through community identification.
Summary
A short video montage featuring clips from the video game Watch Dogs and the TV show Mr. Robot. The video uses a humorous caption to poke fun at fans of these media who might think they are hackers.
Structure
- 1Opening shot of a character in a hoodie
- 2Fast-paced montage of hacking-themed clips
- 3Closing shot with game logo
On-screen text
Watch dogs/ MrRobot kids after finding out EU Control Passed Thru (they will absolutely do nothing)