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All breakouts
11.4Talking HeadOther hookOther
Hook
@PRHI CONSTRUCTION
@prhiconstruction
2.8K followers · usually 2.0K views a post
Views
22.0K
Likes
72
Comments
12
Shares
12
Promoted product
PRHI Constructionhttps://prhic.com/ ↗
Why it worked
The video effectively uses a 'before and after' format combined with a clear showcase of a high-value renovation, appealing to viewers interested in home improvement and construction services. The direct call to action and financing information further enhance its promotional effectiveness.
Summary
A construction company showcases a recently completed kitchen renovation, highlighting custom features and offering financing options. The video contrasts the finished kitchen with a 'before' view of the previous state.
Structure
- 1Introduction and cost of renovation
- 2Showcasing custom kitchen features
- 3Asking for viewer opinion on price
- 4Listing all new components
- 5Offering financing and consultation
- 6Showing before and after
Product placement
PRHI CONSTRUCTION (ACTS - the company performs kitchen renovations, and the video showcases their work. Removing it would change what happens in the video). Jhonny (APPEARS - the name of the person speaking, but not a product. Removing it would not change what happens in the video).
Original caption
She happily paid us $52,000. Call me for your free consultation! We also have a referral program if you bring us a client, we will pay you $500! Fast forward to the end of the video for the before #nyc#nyckitchenn#renovationw#newlook
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