morning

@sierrahmurphy

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SoundTikTok sound · original sound - sierrahmurphy

Promoted product

Grace & Stella eye masks

Make me-time the best time with grace and stella. Vegan, cruelty-free, self-care and skin care for all. Featured in FabFitFun, Ipsy, BirchBox, and Dragons Den! We create feel good moment through exceptional beauty products like our best selling Energizing Under Eye Masks or our Dr. Pedicure Foot Peeling Mask.

2 videos2 creators

Why it worked

The video resonates with new mothers by showing a relatable struggle (lack of sleep) and offering a simple, accessible solution (eye masks). The creator integrates the product naturally into her daily routine and shopping habits, making it feel authentic and aspirational.

Summary

A tired first-time mom shares her morning routine, which includes using Grace & Stella eye masks to combat puffy under-eyes. She also shows her workout, a walk with her baby, and a trip to Target where she purchases more eye masks.

Structure

1Waking up tired as a new mom
2Using Grace & Stella eye masks
3Morning coffee and routine

Original caption

#ad 4:30 a.m. wake-up calls are not for the weak!! These eye masks from @grace and stella are my favorite for my morning routine I get this 2 pack from @target for only $4.99!! #graceandstella #targetbeauty #skincare #target

More from @sierrahmurphy

Product placement

grace & stella Moisturizing Eye Masks: ACTS - used by the creator to hydrate under eyes, making her look more awake. Removing it would change the creator's morning routine. grace & stella Energizing Eye Masks: ACTS - used by the creator to hydrate under eyes, making her look more awake. Removing it would change the creator's morning routine. Target: APPEARS - the creator shops at Target and buys the eye masks there. Removing it would not change what happens in the video, but would remove context of where the product was purchased. LG: APPEARS - a watermark on the refrigerator. Removing it would not change what happens in the video.

Call to action

check them out

On-screen text

morning morning in my life as a tired first time mom

Transcript

morning morning in my life as a tired first time mom One thing people do not tell you before you have a baby is that not every baby is sleeping 12 hours. And mine likes to remind me it's morning around 4:30. So needless to say, I've just had to accept that in this season, I'm probably not going to wake up feeling very refreshed. But I can at least look a little more awake. I think keeping my grace and Stella eye masks in the fridge, and they've honestly become part of my morning routine. The gold ones are the pair I reach for after a rough night because they help with the tired, puffy under eyes. And the pink ones are my favorite for when my eyes need just a little extra hydration. I just throw them on while I make my coffee and get ready for the day. And by the time I'm done, they're ready to come off. Then it's time for a workout. Our morning walk and of course, a Target run. I grab my eye masks in the beauty section whenever I'm at Target, so if you're looking for an easy little addition to your morning routine, definitely make sure you check them out.