I don't want to be sold to. I just want to know if my pension's performing well or not.

@greatinvestments

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Selling · SaaS

Great Investments Programme

https://www.alpeshpatel.com/links ↗

Why it worked

The creator uses a contrarian 'anti-sales' approach that builds trust by prioritizing free value over a hard pitch, making the eventual CTA feel like a helpful resource rather than an advertisement.

Summary

The creator explains his philosophy of providing free investment tools rather than hard-selling services to his clients. He directs viewers to his website to access these resources.

Structure

1Addressing a common customer complaint about being sold to
2Explaining the business model of providing free resources
3Comparing the product to a Porsche that sells itself
4Providing a direct URL for the free tools

Product placement

The creator mentions his 'Great Investments Programme' and displays his website URL on screen.

Call to action

go to our campaignforamillion.com/tools

On-screen text

I don't want to be sold to. I just want to know if my pensions performing well or not.

Original caption

Stop selling, start serving. If your product can't sell itself like a Porsche, what's the point? Free pension tools available now. #PensionTips #FinancialFreedom #Investment #SmartMoney

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Transcript

I don't want to be sold to. I just want to know if my pension's performing well or not. That's an email I got and I said to the person, it's really simple. We don't sell to anyone for two reasons. First of all, we've got 99% free material, so ignore the 1% for the clients who basically want a glorified plumber to give them the data and handhold them. 99% of people just want the free material, that's great. And the second reason is, it's like a Porsche, if it doesn't sell itself, we're not going to do the selling for it, okay? So, where do you go if you want all the free material? So this is what I said to them, I said, look, just go to our campaignforamillion.com/tools.