Kids meal or value basket?!

@blaha_blast

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SoundTikTok sound · original sound - blaha_blast

Promoted product

Culver's

Culver’s® is a family-favorite restaurant known for their local ButterBurgers, Fresh Frozen Custard & Wisconsin Cheese Curds. Get to your nearest Culver's location or order online today!

3 videos3 creators

Why it worked

The video taps into a common consumer desire for value and uses a direct, comparative approach with tangible evidence (weighing food) to support its claim, making it relatable and informative.

Summary

The creator compares the value of a kids meal versus a value basket at Culver's. She weighs the fries and burgers from both meals and finds that the kids meal offers slightly more fries and the burgers are the same weight, making the kids meal a better value, especially since it includes a custard.

Structure

1Introduction: Kids meal vs. value basket
2Price comparison
3Fries weight comparison
4

Original caption

🍔 Culver’s kids meal vs. value basket. 🍟 Let’s test it out to see which is a better deal 👀 @Culver’s #culverskidsmeals #culvers #culversburger

More from @blaha_blast

Product placement

Culver's: ACTS - it is a restaurant where the video's food is purchased and consumed. Removing it would change what happens in the video. Its branding appears on cups, bags, and the building exterior. The video compares two of its meal options. Its concrete mixer is shown. Its Butterburger menu is shown. Its name appears on the bag and cups. Removing it would change what happens in the video.

On-screen text

Kids meal or value basket?!

Transcript

Kids meal or value basket?! I'm on a mission to prove to my husband that the Culver's kids meal is actually a better value than the adult value basket. My husband always gets a single butterburger with cheese and I've been trying to tell him the kids meal is a better deal. To give you guys an idea, this is what we paid for both of our meals. The value basket: $9.09. Kids Meal: $6.99. Okay, so the value basket does come with a medium drink while the kids meal comes with a small, but since Culver's has free refills, I feel like that doesn't matter unless you're going through the drive-thru. Next up was the fries and believe it or not, the kids meal actually had a little bit more than the value basket. My husband said that's not all. Next up, it was time for the most important part of this comparison, let's weigh these burgers. I was so surprised but these burgers came out to be the exact same weight. But wait, that's not all. While I got to sit here and enjoy my custard, my husband had to watch me eat it because his value basket did not come with one. Told you guys, same burger, same fries, plus you get a custard for less money. You still order in the big one?