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9.6Silent UGCOther hookLifestyle
Hook
brown gel pen
@soleilfinds_
8.9K followers · usually 1.5K views a post
Views
19.2K
Likes
250
Comments
30
Shares
82
Why it worked
The video taps into the popular aesthetic trend of 'cottagecore' and 'dark academia' by focusing on warm, earthy tones and journaling, which resonates with a large audience seeking cozy and aesthetically pleasing content.
Summary
The video showcases a set of brown gel pens. The pens are taken out of their packaging and held up, then one is used to write in a journal, evoking a cozy, autumnal aesthetic.
Structure
- 1Showcase packaging
- 2Reveal pens
- 3Demonstrate writing
- 4Put pens away
On-screen text
brown gel pen
brown gel pen
brown gel pen
brown gel pen
brown gel pen
brown gel pen
Original caption
brown gel pen set! 🤎🍂 #pen #gelpen #ballpen #ballpenset #brownpen
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