Us on a random Tuesday in 10 years in St. Moritz.

@saint.men

64.4K followers · usually 151.6K views a post

Views

2.1M

Likes

505.6K

Comments

564

Shares

82.6K

SoundTikTok sound · original sound - clarkkcel

View velocity

+460.6K views over 36.3d · ~12.7K/day · 7 observations

Promoted product

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Why it worked

The video leverages aspirational imagery of luxury and winter sports in a renowned location, appealing to a high-end audience. The rapid montage of recognizable luxury brands and scenic shots creates a sense of exclusivity and desire.

Summary

The video showcases a montage of luxurious winter scenes in St. Moritz, featuring high-end brands and activities. It depicts people skiing, driving luxury cars, and enjoying the snowy landscape, interspersed with brand logos and text overlays.

Structure

1Opening with Hermes sign
2Skiers in the snow
3Driving in a Porsche
4Saint Laurent skis
5Family looking at mountains
6Luxury luggage
7Bentley car
8Porsche driving on snowy road

Original caption

St. Moritz is calling. #rich #future #stmoritz #winter #luxury

More from @saint.men

Product placement

HERMES: it merely APPEARS - a sign on a building. Removing it would not change what happens in the video. SAINT LAURENT: it merely APPEARS - text on skis. Removing it would not change what happens in the video. PORSCHE: it ACTS - a car is driven on a snowy road. Removing it would change what happens in the video. CHANEL: it merely APPEARS - a handbag is seen with luggage. Removing it would not change what happens in the video. GOYARD: it merely APPEARS - a bag is seen with luggage. Removing it would not change what happens in the video. BENTLEY: it ACTS - a car is parked outside a building. Removing it would change what happens in the video. Mercedes-Benz: it ACTS - a car is driven on a snowy road. Removing it would change what happens in the video.