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11.2Talking HeadProblem Callout hookEducation
Hook
"I don't feel like studying"
@apluslisa
106.9K followers · usually 26.1K views a post
Views
277.5K
Likes
60.2K
Comments
130
Shares
2.3K
Promoted product
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Why it worked
The video taps into the common student experience of procrastination and the desire for academic validation, using relatable content and aspirational visuals of shopping as a reward.
Summary
The video shows a young woman initially expressing reluctance to study, then transitioning to showcasing excellent academic results with high percentages and A* grades. This is followed by a quick shot of shopping bags, implying a reward for her hard work.
Structure
- 1Expressing reluctance to study
- 2Showing high academic scores
- 3Displaying shopping bags
Product placement
The video shows shopping bags from brands like Victoria's Secret and Sephora, implying that shopping is a reward for studying.
On-screen text
"I don't feel like studying"
Original caption
🔒🔒 #studytok #academicvalidation #studymotivation #productivity #StudyTips
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