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@lexie.kaitlyn — 5x breakout selling Minions Shape Sugar Cookie Dough | Overshot

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5.2×Silent UGCStory Open hookCreator Economy

Hook

i'm so sorry bob ❤️🧸

@lexie.kaitlyn

24.5K followers · usually 467 views a post

Views

2.3K

Likes

189

Comments

3

Shares

22

Promoted product

Minions Shape Sugar Cookie Dough

Why it worked

The video leverages a popular and recognizable character (Minions) and a relatable activity (baking cookies) to create engaging and shareable content. The humor in the on-screen text adds to its appeal.

Summary

The video shows pre-cut Minion-shaped sugar cookie dough being placed on a baking sheet. One cookie is then picked up and bitten into, implying it is being eaten.

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Transcript, structure and on-screen text

4 beats and 1 lines of on-screen text — the parts you need to write your own version.

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Original caption

i’d give bob a 10/10 😉 #minion #minioncookie #despicableme #minionmovie #bobtheminion