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All breakouts
5.2Silent UGCStory Open hookCreator Economy
Hook
i'm so sorry bob ❤️🧸
@lexie.kaitlyn
24.5K followers · usually 467 views a post
Views
2.3K
Likes
189
Comments
3
Shares
22
Promoted product
Minions Shape Sugar Cookie Dough
Why it worked
The video leverages a popular and recognizable character (Minions) and a relatable activity (baking cookies) to create engaging and shareable content. The humor in the on-screen text adds to its appeal.
Summary
The video shows pre-cut Minion-shaped sugar cookie dough being placed on a baking sheet. One cookie is then picked up and bitten into, implying it is being eaten.
Structure
- 1Showing the cookie dough package
- 2Placing cookies on baking sheet
- 3Picking up a cookie
- 4Biting into the cookie
Product placement
Minions Shape Sugar Cookie Dough (acts - it is the product being used to make cookies, removing it would change what happens in the video)
On-screen text
i'm so sorry bob ❤️🧸
Original caption
i’d give bob a 10/10 😉 #minion #minioncookie #despicableme #minionmovie #bobtheminion