SWEAT LESS. SMELL BETTER.

@.hunter0327

105.1K followers · usually 6.3K views a post

Views

18.8K

Likes

43

Comments

5

Shares

6

SoundTikTok sound · original sound - .hunter0327

Promoted product

Carpe

Carpe is Dermatologist Tested, Clinically Approved, and designed for effective, everyday sweat control.

2 videos2 creators

Why it worked

The video leverages social proof by showing a popular product is sold out in-store, creating a sense of urgency and desirability. The creator also provides a direct call to action with a link, making it easy for interested viewers to purchase the product online.

Summary

The creator highlights that Carpe antiperspirant is sold out at Target, suggesting its popularity. They encourage viewers to check out the link provided to purchase the product online, as it is available in various scents.

Structure

1Showcasing Carpe antiperspirant display at Target
2Highlighting the product is sold out
3Showing a specific Carpe product
4Encouraging viewers to check the provided link for online purchase

Original caption

I am loving my carpe, and I couldn’t help but notice it is completely sold out at Target! I guess everyone is loving it! I’ve left the link for you here 😍 #carpe100hours #carpe #tiktokshop #selfcareroutine #deodorant

More from @.hunter0327

Product placement

carpe: This is an antiperspirant brand. It acts by providing sweat and odor control. The video shows a display of carpe products and the creator holding one of the products. The carpe logo appears on the product packaging and on the display stand. The brand name is also spoken in the video. Removing the carpe branding would change what happens in the video as it is the subject of the video.

Call to action

I've left the link for you here

On-screen text

SWEAT LESS. SMELL BETTER. Triple Layer Protection carpe COCONUT VANILLA 14.99 Sale! 25% OFF OCEAN STORM 14.99 Sale! 25% OFF carpe SOFT CASHMERE 14.99 SANDALWOOD 14.99 Sale! 25% OFF Sale! 25% OFF 100% Sale! 25% OFF carpe FRESH POWDER 14.99 Sale! 25% OFF CLEAN SPORT 14.99 Sale! 25% OFF LAVENDER CITRUS 14.99 Sale! 25% OFF TROPICAL BERRY 14.99 Sale! 25% OFF ROSE WATER 14.99 Sale! 25% OFF MOUNTAIN BREEZE 14.99 Sale! 25% OFF BIRCHWOOD & LAVENDER 14.99 Sale! 25% OFF BERGAMOT & OUD 14.99 Sale! 25% OFF BOURBON PEPPER 14.99 Sale! 25% OFF

Transcript

If you didn't already know that carpe is amazing, I'm going to link it for you here. As you can see, it's completely sold out at Target. If this doesn't tell you something, I don't know what does. They have all the scents online, so be sure to check out that link.