DESIGN DECISIONS

@internettourguide

16.7K followers · usually 1.3K views a post

Views

7.6K

Likes

184

Comments

64

Shares

2

Selling · SaaS › Other SaaS

Internet Tour Guideseen in 3 videos →https://internettour.guide ↗

Why it worked

The creator leverages a trending topic (Halo design decisions) and a common point of contention (hit markers) to draw viewers in. By presenting their personal, dismissive opinion, they create a hook that encourages engagement and discussion, subtly promoting their own content platform (Internet Tour Guide) as the destination for further discussion or related content.

Summary

The creator discusses a Reddit thread about hit markers in Halo, stating that they personally do not care about them and that the discussion is not relevant to them. The video features gameplay footage from Halo.

Structure

1Introduction of topic: Halo design decisions
2Mention of a Reddit thread about hit markers
3Creator's personal disinterest in the topic
4Gameplay footage from Halo

Product placement

The creator's bio link leads to "Internet Tour Guide", which is the product being promoted. The video itself is gameplay from Halo, but the promotion is for the creator's own service.

On-screen text

Original caption

Does anyone really care about hit markers in Halo Campaign Evolved? #halocampaignevolved #gameplay #hitmarker

More from @internettourguide

Their other posts in the index, biggest breakout first.

DESIGN DECISIONS HALO DESIGN DECISIONS DO THESE MATTER? HIT MARKER COMPLAINTS OR SOMETHING LIKE THAT DON'T BELONG IN A HALO GAME CLEAR THAT I DON'T CARE ABOUT THAT IS NOT I CAN'T BE ABOUT THAT LIKE LITERALLY AT

Transcript

I saw a Reddit thread today by the way about like hitmarker complaints or something like that and how they don't belong in a Halo game. Uh, just to be clear that I don't care about that. That is not I can't be bothered to care about that. Like literally at all.