Why it worked
The video taps into the popular 'study with me' or 'work with me' aesthetic, combining it with a serene balcony view and a relatable goal of re-establishing a reading habit. The aesthetic is calming and aspirational, making it shareable.
Summary
The video shows a person setting up a workspace on their balcony with a laptop and a planner. They then sit down to read and drink from a mug, enjoying the view as the day turns into evening. The creator is trying to re-establish a reading habit.
Structure
- 1Setting up balcony workspace
- 2Sitting down to read and drink
- 3Enjoying the view and city lights
- 4Closing curtains as it gets dark
- 5Returning to the workspace to write in planner
On-screen text
Read with me
at balcony
6:18