Why it worked
The video leverages a popular "outfit inspo" format with a visually appealing matching set and a clear call to action with a discount code, appealing to viewers looking for fashion recommendations and deals.
Summary
The creator showcases a red matching set from Edikted, highlighting it as a new "off duty drop." The video features the creator posing and dancing in the outfit, with on-screen text and a caption promoting the brand and a discount code.