Why it worked
The video likely worked by using a trending sound or format combined with intriguing text overlays that hint at a product without being overly promotional, encouraging viewers to seek more information.
Summary
The video shows a man and a woman posing near a car, with text overlays referencing "Men's Aura." It then transitions to show text about "Sleep Tracking aura" and "FitBit Unveils New Fitness Advanced aura Technology," suggesting the product is related to personal well-being or fitness tracking.