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@lukeandalexis1 — 7x breakout selling Brookside Dark Chocolate Pomegranate Flavor | Overshot

7.5×Talking HeadPOV / Skit hookLifestyle

Hook

My Husband has 3 seconds to

@lukeandalexis1

965.8K followers · usually 45.8K views a post

Views

310.4K

Likes

10.1K

Comments

57

Shares

251

SoundTikTok sound · original sound - lukeandalexis1

View velocity

+5.5K views over 9.8d · ~560/day · 8 observations

Promoted product

Brookside Dark Chocolate Pomegranate Flavor

View Brookside- Brookside, Dark Chocolate, Pomegranate Flavor- 068437389082- product information via SmartLabel™!

Why it worked

The video uses a relatable and humorous "challenge" format (the 3-second rule) to create engagement. The playful interaction between the couple and the quick cuts between different items keep the viewer interested.

Summary

The creator is shopping with her husband and playfully uses a "3-second rule" to decide whether to buy items. She shows a bikini, a bathrobe, a water bottle, a book, and finally, Brookside dark chocolate, which her husband approves of. The video captures the dynamic between the couple as they shop.

Structure

1Shopping for a bikini
2Showing off a bathrobe and water bottle
3Debating buying a book
4Showing Brookside dark chocolate

Original caption

Can’t believe he let me get the water bottle 😂 IB:@Montana & Ryan

More from @lukeandalexis1

More breakout videos from this creator.

5

Husband's reaction to the chocolate and water bottle

Product placement

Scrub Mommy: APPEARS - a sponge that appears in the shopping cart. Removing it would not change what happens in the video. Threshold: ACTS - a brand of bathrobes and throws that appear on screen. Removing them would not change what happens in the video. Brookside Dark Chocolate Pomegranate Flavor: ACTS - a bag of chocolate that is shown and discussed. Removing it would change what happens in the video. Smart Sweets: ACTS - a bag of candy that is shown and discussed. Removing it would change what happens in the video. Water bottle: ACTS - a water bottle that is shown and discussed. Removing it would change what happens in the video. Bikini: ACTS - a bikini that is shown and discussed. Removing it would not change what happens in the video. Book (Summer in the City): ACTS - a book that is shown and discussed. Removing it would change what happens in the video.

On-screen text

My Husband has 3 seconds to answer or I'm buying it.... SHOULD I GET THIS? THIS IS SUPER SOFT. GOTTA BE SNEAKY IS SUPER CUTE. OH, YEAH. ALWAYS GOTTA GET A NEW BOOK. A BOOK? YOU GOT SO MANY BOOKS. SO I CAN'T GET IT. NO, THOSE. PUT THEM BACK. THESE ARE SO GOOD. THREE, TWO, ONE WE GOT SNACKS AT HOME, BABE. NO. ANOTHER DAMN WATER BOTTLE. IT'S SO CUTE, THOUGH. NO. YES. YOU'RE NOT GETTING THOSE. PUT THEM BACK. THESE ARE SO GOOD.

Transcript

SHOULD I GET THIS? THIS IS SUPER SOFT. GOTTA BE SNEAKY IS SUPER CUTE. OH, YEAH. ALWAYS GOTTA GET A NEW BOOK. A BOOK? YOU GOT SO MANY BOOKS. SO I CAN'T GET IT. NO, THOSE. PUT THEM BACK. THESE ARE SO GOOD. THREE, TWO, ONE WE GOT SNACKS AT HOME, BABE. NO. ANOTHER DAMN WATER BOTTLE. IT'S SO CUTE, THOUGH. NO. YES. YOU'RE NOT GETTING THOSE. PUT THEM BACK. THESE ARE SO GOOD.

This is what Girl Grip actually looks like… 😆 #couples #Relationship #challenge

@lukeandalexis1

Behind the scenes 🤣

@lukeandalexis1

He did so good 😅 #couples #Relationship #wedding #weddingplanning

@lukeandalexis1

Wait till the END #couples #Relationship #funnycouple #prank

@lukeandalexis1

Be honest who did it better? 😅

@lukeandalexis1

I can’t believe she did that 🤢 #couples #Relationship #funnycouple #challenge

@lukeandalexis1

She’s not gonna be happy when she sees this… 😅 #couple #Relationship #funnycoup

@lukeandalexis1

She did some damage… 🤣 #couples #Relationship #challenge #couplegoals

Boom Chicka Pop

582.8Kviews·@lukeandalexis1

Next time I’m shaking him until he wakes up… #Relationship #couple #funnycouple

@lukeandalexis1

Behind the scenes of this trend! (Who did it best?)

@lukeandalexis1

He has 3 seconds… 😅 #couples #Relationship #couplechallenge #marriage

Tiny Tate's Chocolate Chip Cookies

258.3Kviews·@lukeandalexis1

She was in shock 🤣 #couple #Relationship #couplescomedy #fyp

@lukeandalexis1