@tpain — 11x breakout

Loading video…

Let me tell you something

@tpain

5.3M followers · usually 70.3K views a post

Views

749.1K

Likes

95.1K

Comments

1.6K

2.5K

View velocity

+209.1K views over 31.3d · ~6.7K/day · 4 observations

Why it worked

The creator uses a personal anecdote about the devaluation of music in the streaming era to highlight a broader issue affecting artists. This relatable struggle and the speaker's passionate stance on securing his family's future resonate with viewers, driving engagement through shared frustration and a sense of solidarity.

Summary

The speaker reflects on how the music industry drastically devalued music from a dollar per song to fractions of a cent per stream without artist consent. He expresses frustration and a determination to secure his children's future by taking control of his own financial situation rather than leaving it to the industry.

Structure

1The shift in music monetization
2Lack of artist consent in the transition
3The drastic reduction in per-song value
4The impact on the artist's catalog value
5Determination to control his own financial future for his children

On-screen text

Let me tell you something In 2015 streaming started When streaming started nobody told us or nobody came to any artist and said hey We're about to put your songs on streaming platforms How much do you want your music to cost? Suddenly out of nowhere and without anybody's consent all of our music went from a dollar a song to $0.003 to $0.003 cents per play Nobody asked us anything Now imagine that that gets lower and lower as life goes on My catalog is worth less and less and less and less without any kind of consent from me without anybody asking me if that's what I want to charge for my music You think I want to leave that to my kids? Out of all this stuff that I've told y'all that have happened to me in this industry you think Imma leave my kids life and their future in the hands of the music industry? You got me f**ked up I gotta figure something out I'm not leaving my kids' future in the hands of the music industry at all I know exactly what I want I know exactly how much I want right now I know exactly what what I would need to live out the rest of my life and if I get that and I'm satisfied with that and I'm content I'm not looking for more

Original caption

I’ll take my dollar, thank you