Andrew and I

@shawnjohnson

2.0M followers · usually 17.9K views a post

Views

1.4M

Likes

1.1K

Comments

10

Shares

10

Promoted product

ScoreCard+

Why it worked

The video leverages a relatable "couple's competition" dynamic and integrates a clear explanation of a valuable membership program (ScoreCard+) with practical back-to-school shopping. The use of a popular creator (Shawn Johnson) and a clear call to action for the membership program likely drove engagement and conversions.

Summary

A couple engages in a friendly competition while shopping for back-to-school outfits at DICK'S Sporting Goods. They highlight the benefits of the ScoreCard+ membership program, emphasizing savings and rewards.

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Transcript, structure and on-screen text

5 beats, a 268-word transcript and 49 lines of on-screen text — the parts you need to write your own version.

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Original caption

Our ScoreCard+ membership made back-to-school shopping a whole lot easier 🙌 For just $99/year, it unlocks $350+ in benefits and rewards – it pays for itself! Between earning rewards and checking everything off the list in one trip, gearing up for the school year felt like a win 🏆📚 Terms apply. @DICK'S Sporting Goods #DKSPartner #BackToSchool