Andrew and I

@shawnjohnson

2.0M followers · usually 21.6K views a post

Views

4.6M

Likes

2.1K

Comments

17

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SoundTikTok sound · original sound - shawnjohnson

Promoted product

ScoreCard+

Why it worked

The video leverages a relatable "couple's competition" dynamic and integrates a clear explanation of a valuable membership program (ScoreCard+) with practical back-to-school shopping. The use of a popular creator (Shawn Johnson) and a clear call to action for the membership program likely drove engagement and conversions.

Summary

A couple engages in a friendly competition while shopping for back-to-school outfits at DICK'S Sporting Goods. They highlight the benefits of the ScoreCard+ membership program, emphasizing savings and rewards.

Structure

1Introduction to the couple's competitive nature
2Entering DICK'S Sporting Goods for back-to-school shopping
3Individual shopping challenges and outfit selections
4Highlighting the ScoreCard+ membership benefits
5

Original caption

Our ScoreCard+ membership made back-to-school shopping a whole lot easier 🙌 For just $99/year, it unlocks $350+ in benefits and rewards – it pays for itself! Between earning rewards and checking everything off the list in one trip, gearing up for the school year felt like a win 🏆📚 Terms apply. @DICK'S Sporting Goods #DKSPartner #BackToSchool

More from @shawnjohnson

Product placement

DICK'S Sporting Goods: APPEARS - The store name is visible on the building and mentioned in the video. Removing it would not change what happens in the video, but it is the location where the shopping takes place. DSG: APPEARS - The logo is visible on a sign inside the store. Removing it would not change what happens in the video. New Balance: APPEARS - Shoes from this brand are shown and mentioned as a favorite. Removing the mention would not change what happens in the video. YETI: APPEARS - Water bottles from this brand are visible on shelves. Removing them would not change what happens in the video. ScoreCard+: ACTS - This is a membership program offered by DICK'S Sporting Goods that provides benefits and rewards. The video explains its value and how to sign up, making it a product being promoted. Removing it would change the promotional aspect of the video.

Call to action

Join now

On-screen text

DICK'S SPORTING GOODS Good luck Good luck here's the deal It's back to school season We need clothes an outfit for Duh I'm obviously going to win Drew lives for It's like her two favorite colors And New Balances her favorite You can get $350 worth of member benefits a year by only paying $99 a year I mean a competition what are you doing here Can I pick out shoes for myself I'm kind of I'm about to and you shall receive This has Jett written all over it I definitely beat you with time I also think with fashion pretty good job Thank you You crushed that That's her colors dialed in about bunnies all day babe Thanks babe you win because of the savings we both win I agree I also earn $100 in bonus rewards Receive the first $25 Reward instantly upon sign-up!! $25 every quarter of that free shipping In case you forgot everything the family so much easier Check it out to say anything We don't need to say anything else ScoreCard+ for the win Join now

Transcript

Andrew and I are literally one of those couples who manages to turn everything into a competition. I'm talking who loaded the dishwasher, who picked the better restaurant, who got the kids ready faster. We are always keeping score. So today we're taking that competitiveness to DICK'S Sporting Goods. Are you ready? Good luck. Good luck. Okay, here's the deal. Andrew's picking out outfits for the boys. It's back to school season. We need clothes. I'm picking out an outfit for Drew. Duh. I'm obviously going to win. I'm obviously going to win. Drew lives for pink and blue. It's like her two favorite colors. And New Balances, her favorite. You can get $350 worth of member benefits a year by only paying $99 a year. I mean, is that even a competition? What are you doing here? Can I pick out shoes for myself? I'm kind of I'm about to ask and you shall receive. This has Jett written all over it. I definitely beat you with time. I also think with fashion. Pretty good job. Thank you. You crushed that. That's her colors dialed in. She's been talking about bunnies all day. Babe. Thanks, babe. You win. Thanks, babe. But I think because of the savings, we both win. I agree. You can also earn $100 in bonus rewards. Receive the first $25 Reward instantly upon sign-up!! $25 every quarter. And on top of that, free shipping. In case you forgot everything. Make shopping for the family so much easier. Check it out. We don't need to say anything else. ScoreCard+ for the win. Join now.