So

The video likely worked due to the inherent cuteness of puppies and the relatable humor of comparing them to something or someone, amplified by the on-screen text.

The video shows two different puppies interacting with bottles. The first puppy is seen with a bottle of Simply Lemonade, and the second puppy is seen with a bottle of Sprecher root beer. The on-screen text humorously asks if the puppies look like "HIM".

Simply Lemonade (juice): APPEARS - a bottle of Simply Lemonade is visible in the background of the first part of the video. Removing it would not change what happens in the video. Sprecher (water bottle): APPEARS - a bottle of Sprecher root beer is visible in the background of the second part of the video. Removing it would not change what happens in the video.