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The video taps into the trend of finding viral items in stores, creating a sense of accomplishment and relatability for viewers interested in seasonal decor.

Summary

The video shows a person walking into Hobby Lobby and browsing the seasonal fall decor. They find and hold up a viral pumpkin-shaped candle, implying success in finding a sought-after item.

Structure

1Entering Hobby Lobby
2Browsing fall decor
3Finding the viral pumpkin candle
4Holding the candle

Product placement

Hobby Lobby: APPEARS - a store name visible on the building. Removing it would not change what happens in the video.

On-screen text

pov: you find the viral pumpkin candle at Hobby Lobby

Original caption

Literally looked for these so hard last year 🍂 #fall #fallaesthetic #falldecor #autumn #hobbylobby

pov: you find the viral pumpkin candle at Hobby Lobby

Promoted product

Why it worked

Summary

Structure

Product placement

On-screen text

Original caption

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