Why it worked
The video likely performed well due to the celebrity presence of Samuel Banks and the context of a wedding, which are generally engaging topics. The prominent advertisement for CardCosmic, while not directly integrated into the narrative, serves as a clear call to action for viewers interested in the service.
Summary
The video shows Samuel Banks at a wedding ceremony, seemingly reuniting with Rufai. A prominent advertisement for CardCosmic with a discount code is displayed at the bottom of the screen.
Structure
- 1Introduction of Samuel Banks at a wedding
- 2Focus on the wedding ceremony and attendees
- 3Advertisement for CardCosmic displayed
- 4Samuel Banks adjusting his attire
Product placement
CardCosmic: (a) it ACTS - it is a platform that provides a service, indicated by the call to action to use a code and get a reward, suggesting it is a financial or transactional service. Removing it would change the call to action and promotional aspect of the video. (b) it merely APPEARS - it is displayed as a watermark/advertisement in the lower part of the screen. Removing it would not change the main content of the video.
Call to action
use code - OUT555 and get 8000 naira