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@alexandraamadero — 26x breakout selling Hearth & Hand with Magnolia collection | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

26.1×Talking HeadSocial Proof hookLifestyle

Hook

I’m so serious, this Hearth and Hand collection at @target is SO GOOD.

@alexandraamadero

1.4K followers · usually 1.6K views a post

Views

39.4K

Likes

1.8K

Comments

57

Shares

186

SoundTikTok sound · original sound - lxuissoundz

Promoted product

Hearth & Hand with Magnolia collection

Why it worked

The video taps into the popularity of the Hearth & Hand with Magnolia brand and Target's home goods, appealing to viewers interested in home decor and seasonal styling. The creator's enthusiastic presentation and the inclusion of a 'viral' item (the step stool) create a sense of urgency and desirability.

Summary

The creator showcases a haul of home decor items from the Hearth & Hand with Magnolia collection at Target. The video highlights various kitchen and decorative items, emphasizing their aesthetic appeal and the availability of a popular step stool that is back in stock.

Structure

1Showcasing Target bags filled with items
2Unboxing and displaying a mug and saucer set
3Unrolling and showing a table runner
4Displaying a wooden cookbook stand
5

Original caption

I’m so serious, this Hearth and Hand collection at @target is SO GOOD. Also… the viral step stool is FINALLY back in stock, so if you’ve been waiting, now’s your chance! #magnolia #hearthandhand #targetfinds #falldecor #cozyhome

More from @alexandraamadero

More breakout videos from this creator.

Showing an oval framed picture

6Revealing a set of small bowls

7Presenting a dark brown kettle

8Displaying a set of coasters

9Showing a decorative serving tray

10Revealing appetizer plates

11Displaying a glass cloche with a lid

12Showing an oven mitt

13Arranging all the items together

Product placement

Target: (a) it APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video. Hearth & Hand with Magnolia: (a) it ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Magnolia: (a) it ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.

Transcript

I’m so serious, this Hearth and Hand collection at @target is SO GOOD. Also… the viral step stool is FINALLY back in stock, so if you’ve been waiting, now’s your chance!

Calling it now… these table lamps have viral potential and are going to sell out

95.0Kviews·@alexandraamadero

@Walmart understood the assignment. 🤎🍂 Their fall decor is starting to hit sto

@alexandraamadero

Today’s @Walmart finds! 🤍 These checkered bowls went viral and sold out, so I w

THYME & TABLE 8-PIECE BATTER BOWL & MEASURING CUP SET

26.7Kviews·@alexandraamadero

The decorative book board games are finally at my @TJ Maxx 🤎 These look like co

Book Board Games

22.9Kviews·@alexandraamadero