Why it worked
The video uses a relatable fashion transformation, contrasting a perceived negative body comment with a confident outfit choice. The use of trending audio and relatable text overlays likely contributed to its reach.
Summary
The video shows a woman first in a black slip dress, with text overlay saying "EW SHE'S FLAT". She then changes into a black bandeau top and a leopard print mini skirt with black boots, with text overlay saying "me knowing i can wear belt tops:".
Structure
- 1Woman in slip dress, text: "EW SHE'S FLAT"
- 2Woman changes into bandeau top and skirt
- 3Woman poses in new outfit, text: "me knowing i can wear belt tops:"
Product placement
The video showcases two different outfits, one being a slip dress and the other a bandeau top with a mini skirt, implying the latter is a preferred style.
On-screen text
"EW SHE'S FLAT"
me knowing i can wear belt tops: