Why it worked
The video uses a visually engaging pyramid structure to rank popular research tools, making it easy for students to understand and relate to. The creator's personal ranking and the use of familiar logos likely contributed to its shareability among the target audience.
Summary
The creator ranks websites for university research using a pyramid structure on their laptop. They place websites like ChatGPT, Reddit, JSTOR, ResearchGate, Google Scholar, Anara, and McKinsey into different tiers based on their perceived usefulness for research.
Structure
- 1Introduction of ranking websites for research
- 2Placing websites on the laptop in a pyramid structure
- 3Ranking ChatGPT, Reddit, JSTOR, ResearchGate, Google Scholar
- 4Mentioning McKinsey
- 5Placing the top website, Maddie, at the apex
Product placement
ChatGPT: it ACTS as an AI assistant that can help with research, and its logo appears on the laptop. Removing it would not change what happens in the video.
Reddit: it ACTS as a platform for discussions and finding information, and its logo appears on the laptop. Removing it would not change what happens in the video.
JSTOR: it ACTS as a digital library of academic journals, books, and primary sources, and its logo appears on the laptop. Removing it would not change what happens in the video.
ResearchGate: it ACTS as a social networking site for scientists and researchers to share papers and collaborate, and its logo appears on the laptop. Removing it would not change what happens in the video.
Google Scholar: it ACTS as a web search engine for scholarly literature, and its logo appears on the laptop. Removing it would not change what happens in the video.
Anara: it ACTS as a tool or platform that the creator is growing, and its logo appears on the laptop. Removing it would not change what happens in the video.
McKinsey: it APPEARS as a logo on the laptop. Removing it would not change what happens in the video.