The creator uses a relatable, albeit brief, personal anecdote to hook the viewer before pivoting to a topic (skincare) that is likely to resonate with their audience. The use of emojis and hashtags further enhances discoverability and engagement.
Summary
The creator shares a personal anecdote about their mother's financial responsibilities at a young age before transitioning to their own skincare journey. They express excitement about upcoming treatments to improve their skin's appearance.
Structure
1Personal anecdote about mother's mortgage payment
2Dismissal of the anecdote's relevance
3Excitement about upcoming skin treatments
4Self-affirmation of current beauty
5Hashtags related to skincare and skin journey
On-screen text
"Buang duit je selalu buat treatment muka"
Transcript
When my mother was 17, she paid the mortgage on her parents' house. I don't really give a shit what your mother did. Anyway, 4th TCA + CO2 and 2nd Subsicion later💅🏻I’m gonna be pretty af! (Not that I’m not pretty now) periodt. #skincare #skinjourney #texturedskin
Original caption
Anyway, 4th TCA + CO2 and 2nd Subsicion later💅🏻I’m gonna be pretty af! (Not that I’m not pretty now) periodt. #skincare #skinjourney #texturedskin