just because

@ttylerwells

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SoundTikTok sound · original sound - ttylerwells

Promoted product

Liquid I.V.

Clinically demonstrated to hydrate faster than water alone, Liquid I.V. is a great-tasting electrolyte drink mix for everyday hydration in original and ...

3 videos3 creators

Why it worked

The video effectively integrates product promotion into a relatable festival experience, showcasing the product's benefits and engaging with attendees in a fun, organic way.

Summary

Two friends attend Lollapalooza and visit the Liquid I.V. "Flavor House" activation to stay hydrated. They sample drinks, receive branded merchandise, and distribute hydration packets to festival-goers.

Structure

1Arriving at Lollapalooza and heading to the Liquid I.V. activation
2Experiencing the 'Flavor House' and sampling drinks
3Distributing Liquid I.V. packets and trinkets to other festival-goers
4

Original caption

we came for the lineup, the real headliner was hydration 🙂‍↔️💧@Liquid I.V. @Pablo Tamayo #ad #liquidivpartner #lollapalooza #festivalseason

More from @ttylerwells

Product placement

Liquid I.V. (ACTS - provides hydration, is sampled and consumed at a festival activation; its new flavors are highlighted and distributed; its benefits are discussed. Removing it would change the video's purpose.) Lollapalooza (APPEARS - a festival name, its presence is contextual but not acted upon. Removing it would change the video's setting.) Ring Pop (APPEARS - a flavor inspiration for Liquid I.V., not acted upon. Removing it would change the video's context.)

On-screen text

LIQUID I.V. FLAVOR HOUSE Lollapalooza Sugar-Free RASPBERRY LEMONADE INSPIRED BY Ring Pop Cherry SAY YES SAY YES SAY YES TO FASTER HYDRATION HYDRATED AF

Transcript

just because the sun isn't out anymore, doesn't mean we don't need to be hydrated for a festival weekend. So let's head inside to the Liquid I.V. activation and get hydrated. Let's go. It's starting to rain right now, so thank god we brought our ponchos. And we brought rain boots. We made it inside, let's look for the activation. We made it to the Flavor House. Let's go inside and get hydrated. Why doesn't that sound like a party in there? We made it inside, let's look for the activation. We made it to the Flavor House. Let's go inside and get hydrated. Why doesn't that sound like a party in there? Hydration Multiplier Sugar-Free RAINBOW SHERBET. We made it to the Flavor House. Let's go inside and get hydrated. Why doesn't that sound like a party in there? Sugar-Free RASPBERRY LEMONADE. We just got out of the Flavor House and to celebrate Liquid I.V.'s new cherry flavor, we're gonna pass out some packets and trinkets. Yeah. Thank you. You've been cherry. I've been waiting to get. I've been waiting to get sprayed. It's my last one. I only have one. This you get a cherry! You get a cherry! It's next morning. And we feel great. Honestly. Honestly, because I hydrated. Liquid I.V. Sugar-Free Lemon Lime.