The video likely worked due to the visual appeal of large amounts of cash and the implied security of a safe, tapping into themes of wealth and protection.
Summary
The video shows a person spreading a large amount of cash on a surface and then putting it back into a safe. The safe is then closed and locked.
Structure
1Spreading cash
2Showing cash
3Putting cash back
4Closing the safe
5Locking the safe
Product placement
Lockworth safe: it acts as a secure place to store money. Removing it would change what happens in the video.